Every couple of years companies need to re-design their websites. It's Internet nature. Much like human nature where they say that everything must change, in the Internet world everything will change with or without you. And the only way to survive, is to change with them. So it's that year for us and we have re-designed our website once again. And here are some lessons learned during this process.
Websites need direction, without it the 3 to 4 day task of redesigning your site will become this long drawn out mess of too many ideas and not enough progress. To keep you on track and in the right direction make a list of the following:
What is your company about? What products and services are you offering? What are you business goals and objectives for the website? And most of all what is your target market? This may seem like a simple task and not very important but trust me it's not as easy as it seems. Once you have outlined the above, you can then start to look at what your competitive advantages are, and how can you promote these on you website? Finally take a look at what others are doing. Examine you competitors, examine the feedback on your current website. Is there anything that you would like to try out on your own website?
Spending some time to answer these questions may seem like a waste of time and money, but in the long run you will notice that with these simple questions answered and staring you right in the face that you will be able to complete your website re-design in record time with results that will wow both your customers and yourself.
