Internet Marketing Toolkit: Customer Manager

Customer Manager allows you to centrally and globally manage all users who have registered with your site or via one of your modules. Customer Manager lets you manage users regardless of what module they have used for registration.

Customer Manager gives you the ability to create sophisticated search filters, organizing your customer database (be it large or small) into demographic groups for the purposes of marketing. Customer Manager also allows you to track customer actions and mine this data for any desired business intelligence purposes. Do you want to know which of your male customers from a given country are posting on a certain Message Board forum, clicked a specific banner ad, or have made a purchase at your Web store? Customer Manager can quickly generate reports and present them in an easy-to-read table format. You can save these reports or export them to MS Excel for further data manipulation.

By using the Customer Manager as part of the Internet Marketing Toolkit in the new OpenSites WDP, you can find out exactly how your customers are engaged with your website and act accordingly.