Internet Marketing Toolkit: Campaign Manager

Campaign Manager is a versatile email marketing module that works in conjunction with Customer Manager. Campaign Manager lets you create email and newsletter campaigns, which you can then aim at your entire registered customer base or demographically relevant slices of your customer database you have identified in Customer Manager.

Campaign Manger can be configured to send out campaigns not only immediately, but also carefully tailored based on timing, customer actions, and programmable logic. Would you like to discover which customers are abandoning a shopping cart before making a purchase and send an email assuring them your website’s payment system is secure? Campaign Manager can do this and more.

Campaign Manager also provides post-campaign metrics, allowing you to see important data like how many customers have opened the email and how many have clicked through, and those that have converted.

With the Campaign Manager you can have a powerful online marketing program with the ability to reach targeted customers according to their engagement with your website and website modules. Add it to your next Web project today.